Journal Of Research In Interactive Marketing

Journal Title：Journal Of Research In Interactive Marketing

The Interactive Marketing Research Journal not only provides a platform for academics and practitioners in the field of marketing to exchange innovative ideas and research findings, but also places special emphasis on the importance of interactive marketing, a field that is growing with the development of digital technology. The journal encourages authors to explore new areas of interactive marketing, including social media marketing, mobile marketing, online advertising, and customer relationship management, all of which are key components of current marketing practice.

Furthermore, the journal advocates for authors to conduct in-depth analysis of strategies and execution in interactive marketing to identify and address potential challenges and propose innovative solutions. This includes research on data-driven marketing decisions, consumer behavior analysis, and personalized marketing methods. The journal expects these studies to provide an empirical basis to help organizations better understand and predict consumer responses, thereby formulating more effective market strategies.

互動營銷研究雜志不僅為營銷領域的學術界和實踐界提供了一個交流創新思想和研究成果的平臺，而且特別強調了互動營銷的重要性，這是一個隨著數字技術發展而日益增長的領域。期刊鼓勵作者們探索互動營銷的新領域，包括社交媒體營銷、移動營銷、在線廣告以及客戶關系管理等，這些都是當前營銷實踐中的關鍵組成部分。

此外，期刊還倡導作者們對互動營銷的策略和執行進行深入分析，以識別和解決可能的挑戰，提出創新的解決方案。這包括對數據驅動的營銷決策、消費者行為分析以及個性化營銷方法的研究。期刊期望這些研究能夠提供實證基礎，幫助組織更好地理解和預測消費者的反應，從而制定更有效的市場策略。

Journal Of Research In Interactive Marketing創刊于2007年，由Emerald出版商出版，收稿方向涵蓋BUSINESS全領域，此刊是該細分領域中屬于非常不錯的SCI期刊，在行業細分領域中學術影響力較大，專業度認可很高，所以對原創文章要求創新性較高，如果您的文章質量很高，可以嘗試。平均審稿速度 ，影響因子指數9.6，該期刊近期沒有被列入國際期刊預警名單，廣大學者值得一試。